Dear Class,
Please read this article and comment on the statement issued by the National Restaurant Association (NRA) in reaction to this PR dilemma. Given what we have discussed about crisis PR and positioning strategies, is this statement effective? Why or why not?
Some of the PR consultant's comments about the use of social media during a crisis are very timely, considering tonight's discussion on the role of social media in a PR executive's life.
Applebee's, Olive Garden face PR problem after serving alcohol to kids - USATODAY.com http://usat.ly/ePYNZ9 via @USATODAY
From a quick scan in the headlines, it appears that Olive Garden's current PR mess re: alcohol in sippy cups is exacerbated by some employees using Twitter to complain about the validity of their frequently advertised cooking school.
http://news.yahoo.com/s/atlantic/20110414/bs_atlantic/neverendingdebateoverolivegardenstuscancookingschool36693
Can't wait to talk about this stuff!
See you tonight,
Professor Berry
