Tonight, we'll open with discussion on the unrest in the Middle East- in the wake of Egypt's change in government. First, we'll look what leading communicators in PR at Ketchum are saying about "the global village." Then, we'll view a clip that takes a 'nuanced" view of the role of social media in the recent Egyptian "people's revolution" as reported by NPR news and on their blog Then, we'll analyze Malcolm Gladwell's argument that "the revolution won't be tweeted."
We'll then move to a discussion of "Nuclear Waste, Communities & Crisis for Companies: Challenges for PR Practitioners," as we examine cases you were asked to be ready to analyze in class. In furthering our on-going conversations on how PR people can deal with crisis, we'll examine 10 popular strategies used by celebrity publicists to bring their clients back from the wake of disaster. Most specifically, the "keys to a comeback" are typically: Winning, Apologizing and Garnering Sympathy.
Finally, we'll break into (4) small teams that will be the groups that will be devising a concrete PR program and plan of action for Home Green Home throughout this semester.
It promises to be a big night!
See you later,
Professor Berry :)
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