Tomorrow's Class

February 22 and March 1,

Dear Students,

Since I was out sick last week with that awful stomach bug, my recovery time was slow. Over the weekend, I also lost my voice, so I was unable to record the February 22 lecture as planned. However, I'm hopeful to be able to do that tonight OR just offer a lecture tomorrow that includes some of the highlights, as well as post the notes to Blackboard.  Never fear, all will be well and we'll get caught up together, I promise.

Here's what the homework was for 2/22. Read ―PR Practices‖ Case 4.4., 4.5 and 4.6. Read Friedman Chapter 11: ‗How Companies Cope.‖ Write up and submit answers to questions 1-4 at the end of Case 4.4. Be prepared to discuss questions at the end of Cases 4.5 & 4.6.  Thanks to those of you who already submitted the work by e-mail. If you haven't already e-mailed your assignment, you can wait until tomorrow evening to hand it in.

And here's the homework reading that's due tomorrow. Just a reminder that it's always best to keep up with the reading no matter what, so you don't fall behind. Read Friedman 12 & 14: ―Globalization of the Local,‖ and ―What Happens When We All Have Dog‘s Hearing?‖ Gladwell‘s ―What the Dog Saw,‖ Preface & ―The Pitchman.‖ Review Class Blog for Applicable Homework.

Since we've had a lot of reading, what I'd like to do is to use the beginning of class to talk about your teams, since we lost last week to a full class of team discussions and meetings. Then I'll do an overview, brief lecture about "The Unflat World, Tipping Points and Dogs:  Implications for PR."  And by tomorrow, I'll have sent you a PPT, reviewed all your work and sent your team information.

Whew! That's a lot, but we can do it!

Yours sincerely,
Professor Berry