PR Rules

PR Rules
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Monday, March 28, 2011

Our Blog is Alive! PR Rules!

Dear Class,

It was wonderful to see so many posts related to our field- from crisis PR, to State Department PR, disaster relief and the Red Cross, to tips on social media management, to WalMart facing the largest class action suit in U.S. history, to "Spreadable" (let's watch that You-Tube video in class and discuss), to the future of PR as a career and more!  And of course the other big news- that Starbucks no longer has its name in its logo!  I tweeted this just now: Starbucks removes name from its logo this month - says fame now bigger than name.

Please keep posting to this blog- it really does serve to build conversation and community.

Speaking of community- tomorrow night we'll welcome our client Joe Nolan, owner of Home Green Home to class for the first 30-40 min of class. (The 4/5 visit didn't fit in his schedule and we both concurred- better earlier to visit with the teams anyhow!) I  e-mailed you all a packet of information re: Joe's top questions, priorities and preliminary questions and ideas. Please review it if you haven't done so already.

FYI:  I've met with Joe twice over spring break and we have begun to formulate a vision about how each team's efforts might be put to best advantage. In the meantime, please  friend HGH's Facebook Page:  http://www.facebook.com/pages/Home-Green-Home/55264189370

And don't forget to check out HGH on  YELP! :  http://www.yelp.com/biz/home-green-home-ithaca

Ideally, Joe will speak for a few minutes...you'll break into groups and I think he'll just visit with each group for about 10 min. The idea is to get to know him, his focus and dreams for his business. You'll also need to start thinking about setting up a meeting schedule. I thought that Team Captains might like to meet as a group with Joe at his store so that you could move the project along. Just a thought among the numerous ones you'll explore in class tomorrow evening.

After Joe's visit, we'll attend to the lecture portion of our class and then have some discussion on PR, world events and some of the cases in our text. Then as they say on movie sets, that will be a "wrap."

Be well,
Professor Berry

8 comments:

  1. Check out Ina's PR fallout! I'm a big fan pf the Food Network and I like "Barefoot Contessa"-- but I think this could damage her rep a little bit. I know I have some negative feelings about her now...

    http://tv.yahoo.com/blog/barefoot-contessa-host-makes-time-for-cancerstricken-kid-she-initially-snubbed--2633

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  2. This is a tricky one. I think the most interesting part is before Twitter and blogs, it would have been hard for this mom to get the attention of major news media about her son's unfulfilled wish from "Contessa." On the other hand, is it a celebrity's job, by virtue of being a celebrity alone, to fulfill every child's wish. And again, what is the PR fallout if they do not- given the ubiquity of social media and its ability to put "ordinary" people at the top of the "food chain?" Let's ponder this more.

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  3. Since when does TMZ report on socially conscious issues?!

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  4. The Fiesta Bowl has received some negative attention this week, seeing revenue streams spread throughout Arizona (where the game is hosted). Due to this, their executive director and two other have resigned. See this story at http://www.nytimes.com/2011/03/30/sports/ncaafootball/30fiesta.html?_r=1&ref=ncaafootball

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  5. This is the twitter account for the Bonxs Zoo Egyptian Cobra... He is missing and hissing! I think this is a publicity stunt? What do you think?

    http://twitter.com/search?q=%23snakeonthetown

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  7. Lisa, I saw this Tweet: alysdrake Alys Drake
    RT @nydailynews: #SNAKEONTHETOWN no more: @TheBronxZoo confirms deadly @BronxZoosCobra is captured near reptile house http://nydn.us/hTlUXL

    After trying to trace the threads back- it would appear that yes, a deadly cobra DID escape and was found/captured again by the Bronx Zoo. Some clever person created a Twitter account for the Egyptian Cobra- attracting about 200,000 followers including the likes of Mayor Bloomberg and Ellen Degeneres.

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